{"id":2891,"date":"2022-05-11T15:09:48","date_gmt":"2022-05-11T22:09:48","guid":{"rendered":"https:\/\/conscious.cpa\/?page_id=2891"},"modified":"2022-08-02T08:14:47","modified_gmt":"2022-08-02T15:14:47","slug":"our-differentiators","status":"publish","type":"page","link":"https:\/\/conscious.cpa\/our-differentiators\/","title":{"rendered":"Our Differentiators"},"content":{"rendered":"<p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-695349c69ce0d897f3530fccf02dd26a\">\n.avia-section.av-av_section-695349c69ce0d897f3530fccf02dd26a{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/04\/iStock-1271940870-scaled.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-av_section-695349c69ce0d897f3530fccf02dd26a .av-section-color-overlay{\nopacity:0.3;\nbackground-color:#2b2b2b;\n}\n#top .avia-section.av-av_section-695349c69ce0d897f3530fccf02dd26a .scroll-down-link{\ncolor:#ffffff;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-av_section-695349c69ce0d897f3530fccf02dd26a main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-75  container_wrap sidebar_right'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='75'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><a href='#next-section' title='' class='scroll-down-link av-custom-scroll-down-color' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-9ecedd1603b0dc951076b6691e332f94\">\n.flex_column.av-av_one_half-9ecedd1603b0dc951076b6691e332f94{\n-webkit-border-radius:25px 25px 25px 25px;\n-moz-border-radius:25px 25px 25px 25px;\nborder-radius:25px 25px 25px 25px;\npadding:30px 30px 30px 30px;\nbackground-color:rgba(0,1,5,0.67);\n}\n<\/style>\n<div class='flex_column av-av_one_half-9ecedd1603b0dc951076b6691e332f94 av_one_half first flex_column_div av-animated-generic fade-in '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325sjie-ce04d15df01e33a5507e0483f68e6b15\">\n#top .av-special-heading.av-l325sjie-ce04d15df01e33a5507e0483f68e6b15{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-l325sjie-ce04d15df01e33a5507e0483f68e6b15 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-l325sjie-ce04d15df01e33a5507e0483f68e6b15 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-l325sjie-ce04d15df01e33a5507e0483f68e6b15 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-l325sjie-ce04d15df01e33a5507e0483f68e6b15 av-special-heading-h1 custom-color-heading blockquote modern-quote'><h1 class='av-special-heading-tag'  itemprop=\"headline\"  >Why Coaching?<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p> Our developmental approach assumes you are the expert on your life.<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_half-3f75e7e32d419bacc20723a00cbd592a\">\n.flex_column.av-av_one_half-3f75e7e32d419bacc20723a00cbd592a{\npadding:30px 30px 30px 30px;\n}\n<\/style>\n<div class='flex_column av-av_one_half-3f75e7e32d419bacc20723a00cbd592a av_one_half flex_column_div av-animated-generic fade-in '     ><\/div><\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_hr-3a876428eececa9d35452247ddb053af\">\n#top .hr.hr-invisible.av-av_hr-3a876428eececa9d35452247ddb053af{\nheight:50px;\n}\n<\/style>\n<div  class='hr av-av_hr-3a876428eececa9d35452247ddb053af hr-invisible'><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div class='flex_column av-l32509sk-e35ec3f9c2331fea47283f82cee14633 av_one_full first flex_column_div av-animated-generic right-to-left '     ><section  class='av_textblock_section av-l324tpx3-e24c72cf2ce62b637dfaf2514b3d8f60'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><blockquote>\n<h3><span style=\"font-weight: 400;\">\u201cWe all have goals we want to reach, challenges we\u2019re striving to overcome and times when we feel stuck. Partnering with a coach can change your life, setting you on a path to greater personal and professional fulfillment\u201d <\/span><\/h3>\n<\/blockquote>\n<p style=\"text-align: right;\"><span style=\"font-weight: 400;\">~ The International Coach Federation<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container av-l325mi63-bde10c60d767ab18ddd3781c87fa9b2c entry-content-wrapper main_color av-flex-cells av-cell-min-height av-cell-min-height-50  container_wrap sidebar_right'   data-av_minimum_height_pc='50'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3251rkt-4acfc669a39299081aac3b201b8d8c8b\">\n.flex_cell.av-l3251rkt-4acfc669a39299081aac3b201b8d8c8b{\nvertical-align:top;\nbackground-color:#f7f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-l3251rkt-4acfc669a39299081aac3b201b8d8c8b{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-l3251rkt-4acfc669a39299081aac3b201b8d8c8b av-gridrow-cell av_one_half no_margin' ><div class='flex_cell_inner'><div class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full first flex_column_div '     ><section  class='av_textblock_section av-l3250n77-eebe846847eda7d7266b5ccf5e8fcd10'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h2><b>What is coaching?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The<\/span><a href=\"https:\/\/coachingfederation.org\/about\"> <span style=\"font-weight: 400;\">International Coaching Federation<\/span><\/a><span style=\"font-weight: 400;\"> (ICF) defines coaching as<\/span><span style=\"font-weight: 400;\">:<\/span><br \/>\n<span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. The process often unlocks previously untapped sources of imagination, productivity and leadership.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Coaching is not mentoring- We won\u2019t tell you what to do<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Coaching is not therapy- We focus more on the future and less on the past<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Coaching is not one size fits all- The experience will meet you right where you are at. It will help you to overcome specific challenges and uncover your deepest needs<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Coaching is not just about the company\u2019s needs- Whereas performance management may have a bias towards the needs of the business<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l32519xo-a94062d9c01305e3ea7dc9c8980c59ef\">\n.flex_cell.av-l32519xo-a94062d9c01305e3ea7dc9c8980c59ef{\nvertical-align:middle;\nbackground:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/03\/iStock-1189484035-scaled.jpg) 50% 50% no-repeat fixed ;\n}\n.responsive #top #wrap_all .flex_cell.av-l32519xo-a94062d9c01305e3ea7dc9c8980c59ef{\npadding:50px 0px 50px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-l32519xo-a94062d9c01305e3ea7dc9c8980c59ef av-gridrow-cell av_one_half no_margin avia-full-stretch' ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325l81u-1cca1d45b8917815c11107c9ff865a48\">\n.flex_column.av-l325l81u-1cca1d45b8917815c11107c9ff865a48{\npadding:30px 30px 30px 30px;\nbackground-color:rgba(10,10,10,0.7);\n}\n<\/style>\n<div class='flex_column av-l325l81u-1cca1d45b8917815c11107c9ff865a48 av_one_full first flex_column_div av-animated-generic right-to-left '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325lv22-0ba036d65acee6efaea703afd23b06fc\">\n#top .av_textblock_section.av-l325lv22-0ba036d65acee6efaea703afd23b06fc .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l325lv22-0ba036d65acee6efaea703afd23b06fc'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Simply put, coaching helps someone discover who they are and what they want.<\/h3>\n<p style=\"text-align: center;\">Coach partners with Coachee client (and in Company Sponsored engagements, relevant stakeholders) to establish an overall coaching plan and goals.<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='testimonials'  class='avia-section av-l3253kzd-1906dd797534b8e3353e46bbd20df35e header_color avia-section-default avia-no-border-styling avia-bg-style-scroll av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='200'><div class='container av-section-cont-open' style='height:200px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_full-57a0a56b6c090fe7989b70acaa656ae3 av_one_full first flex_column_div av-animated-generic bottom-to-top '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325307w-2188aad25341b4e0a9217b956db79fb4\">\n#top .av_textblock_section.av-l325307w-2188aad25341b4e0a9217b956db79fb4 .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l325307w-2188aad25341b4e0a9217b956db79fb4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">Who is the International Coach Federation?<\/h2>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">The International Coaching Federation (ICF) is <\/span><b>the leading global organization for coaches and coaching<\/b><span style=\"font-weight: 400;\">. The ICF is dedicated to advancing the coaching profession by setting high standards, providing independent certification, and has an established a code of ethics and professional standards.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-2'  class='av-layout-grid-container av-av_layout_row-d13ba1ea422dec6af01c4ffb55b7d862 entry-content-wrapper main_color av-flex-cells  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3255ph1-77ee34058f685e5b7a7c42180eafcc13\">\n.flex_cell.av-l3255ph1-77ee34058f685e5b7a7c42180eafcc13{\nvertical-align:top;\nbackground:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/03\/iStock-1189484035-scaled.jpg) 50% 50% no-repeat fixed ;\n}\n<\/style>\n<div class='flex_cell av-l3255ph1-77ee34058f685e5b7a7c42180eafcc13 av-gridrow-cell av_one_half no_margin avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3255x2q-9b9eeb33025d4f6f38570c1e0ca1d5ff\">\n.flex_cell.av-l3255x2q-9b9eeb33025d4f6f38570c1e0ca1d5ff{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-l3255x2q-9b9eeb33025d4f6f38570c1e0ca1d5ff{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-l3255x2q-9b9eeb33025d4f6f38570c1e0ca1d5ff av-gridrow-cell av_one_half no_margin' ><div class='flex_cell_inner'><div class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full first flex_column_div '     ><section  class='av_textblock_section av-l325557f-d681240de37881db913ab559db71cbb7'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>The ICF was pioneered by two accountants- Thomas Leonard and Laura Whitworth<\/b><\/h3>\n<p><b>Thomas Leonard <\/b><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">homas was born in 1955 and raised in the San Francisco area. Graduating from high school, he took distance courses to become a financial planner and accountant. He was the accountant Werner Erhard who founded est (the original Landmark Forum).\u00a0 This is where Thomas was exposed to the principles and ideals of the human growth movement.\u00a0 It was working with people on their finances that he experienced his clients had no idea what their core needs were, no clue about their values and standards and had only the vaguest idea about what was important to them and how to build a life to reflect that.\u00a0 Which is one of the big reasons he started coaching\u2026he was asking all the questions and found that his financial planning clients were \u2026stumped.<\/span><br \/>\n<b>Laura Whitworth <\/b><span style=\"font-weight: 400;\">At 20 she joined the Peace Corps and spent two years as a volunteer\u00a0 in Nepal. Prior to that, she was a poor student who did not think of herself as smart. Returning from Nepal she enrolled in the College of Business and Management at the University of Maryland and graduated cum laude. Spending two successful years as a CPA with Arthur Andersen &amp; Company, she got bored and returned to California. Once there, in 1987 she took Werner Erhard\u2019s est courses (the original Landmark Forum) which transformed her again. After taking the Forum, Laura wanted to go to work for Werner Erhard and Associates (WEA). According to Laura:\u00a0 \u201cThomas Leonard was the person who hired me while his boss was on vacation. I was a recovering CPA\u201d<\/span><br \/>\n<span style=\"font-weight: 400;\">Sources:<\/span><a href=\"https:\/\/researchportal.coachfederation.org\/Document\/Pdf\/2966.pdf\"> <span style=\"font-weight: 400;\">https:\/\/researchportal.coachfederation.org\/Document\/Pdf\/2966.pdf<\/span><\/a><span style=\"font-weight: 400;\"> and personal conversations with Madeleine Blanchard, MCC<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-3'  class='av-layout-grid-container av-av_layout_row-d13ba1ea422dec6af01c4ffb55b7d862 entry-content-wrapper main_color av-flex-cells  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-b570aed4930d40982b9a58946620d416\">\n.flex_cell.av-av_cell_one_half-b570aed4930d40982b9a58946620d416{\nvertical-align:top;\nbackground-color:#f7f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-b570aed4930d40982b9a58946620d416{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-b570aed4930d40982b9a58946620d416 av-gridrow-cell av_one_half no_margin' ><div class='flex_cell_inner'><div class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full first flex_column_div '     ><section  class='av_textblock_section av-l3259jd2-6656013df980cf9737f7f8d841d68ee6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><strong>What can you expect from our conscious coaching approach?\u00a0<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Our professional services go beyond competencies that fill your mind with more information; we will elevate your consciousness and expand your beliefs about what is possible.\u00a0 Our developmental approach assumes <\/span><b>you are the expert on your life<\/b><span style=\"font-weight: 400;\">. The role of the coach is to co-create a safe space for you to:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Go within<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">(Re)discover your authentic self\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Get out of your head and into matters of the heart and soul<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Support you to take that inner knowing back out to the world<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span> <span style=\"font-weight: 400;\">Transform &#8211; the way you see yourself and the way you experience the world<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Throughout the process, your coach will be fully conscious and present with you.\u00a0 Everything you discuss will be confidential (in accordance with pertinent laws).\u00a0 Your coach won\u2019t bill you if you need more time. It is your coach\u2019s expectation that you will reach out if you bump up against something you would like some feedback on.\u00a0 Your coach is your champion, your advocate, the personal trainer for your patterns of thoughts, a sounding board, a source of wisdom, and a trusted confidant.\u00a0 They might even become your friend for life.\u00a0<\/span><\/p>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l3258uqv-fa6f7a9abf7cfbd963162dcf9be38ddb\">\n.flex_cell.av-l3258uqv-fa6f7a9abf7cfbd963162dcf9be38ddb{\nvertical-align:top;\nbackground:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/03\/iStock-1189484035-scaled.jpg) 50% 50% no-repeat fixed ;\n}\n<\/style>\n<div class='flex_cell av-l3258uqv-fa6f7a9abf7cfbd963162dcf9be38ddb av-gridrow-cell av_one_half no_margin avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-4'  class='av-layout-grid-container av-av_layout_row-d13ba1ea422dec6af01c4ffb55b7d862 entry-content-wrapper main_color av-flex-cells  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-08cc8bac07227bfa83cea18b9c14e5b4\">\n.flex_cell.av-av_cell_one_half-08cc8bac07227bfa83cea18b9c14e5b4{\nvertical-align:top;\nbackground:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/03\/iStock-1189484035-scaled.jpg) 50% 50% no-repeat fixed ;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-08cc8bac07227bfa83cea18b9c14e5b4 av-gridrow-cell av_one_half no_margin avia-full-stretch' ><div class='flex_cell_inner'><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_cell_one_half-4f65de275441e7843a867922b06674dd\">\n.flex_cell.av-av_cell_one_half-4f65de275441e7843a867922b06674dd{\nvertical-align:top;\n}\n.responsive #top #wrap_all .flex_cell.av-av_cell_one_half-4f65de275441e7843a867922b06674dd{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-av_cell_one_half-4f65de275441e7843a867922b06674dd av-gridrow-cell av_one_half no_margin' ><div class='flex_cell_inner'><div class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full first flex_column_div '     ><section  class='av_textblock_section av-l325eulw-e2909ec1acdd4937b94f75e61b962815'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>What SPONSORING ORGANIZATIONS can expect from our conscious coaching approach?\u00a0<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">We teach what it means to \u201cact like a <\/span><span style=\"font-weight: 400;\">partner\u201d<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">You know the regs; we know the well-researched competencies and <\/span>critical behaviors that drive leadership effectiveness.<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">We reduce leadership liabilities<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">Ineffective behaviors are driven by unexamined limiting assumptions.\u00a0 By <\/span><span style=\"font-weight: 400;\">making the unconscious conscious, we remove internal barriers to behavioral <\/span><span style=\"font-weight: 400;\">change.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">We can provide data and measure <\/span><span style=\"font-weight: 400;\">leadership behaviors<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">This methodology is well received by those in the <\/span><span style=\"font-weight: 400;\">accounting profession, who may be more comfortable relying on numbers than <\/span><span style=\"font-weight: 400;\">esoteric conversations about behavior change.<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">We are <\/span><span style=\"font-weight: 400;\">effective and efficient<\/span><\/h4>\n<ul>\n<li><span style=\"font-weight: 400;\">We know your time is limited, so we handle all the <\/span><span style=\"font-weight: 400;\">admin. We align coaching goals with your firm\u2019s performance management process <\/span><span style=\"font-weight: 400;\">and\/or strategic vision. Nothing a Coachee does will be superfluous; we meet <\/span><span style=\"font-weight: 400;\">them where they are at and get them to where they want to be. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_section-0948efa2d9f3c523675e62ace1940003\">\n.avia-section.av-av_section-0948efa2d9f3c523675e62ace1940003{\nbackground-color:#000000;\nbackground-image:unset;\n}\n<\/style>\n<div id='testimonials'  class='avia-section av-av_section-0948efa2d9f3c523675e62ace1940003 main_color avia-section-default avia-no-border-styling avia-bg-style-scroll av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'   data-av_minimum_height_px='200'><div class='container av-section-cont-open' style='height:200px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column av-av_one_full-57a0a56b6c090fe7989b70acaa656ae3 av_one_full first flex_column_div av-animated-generic bottom-to-top '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325hp3c-21cb704d25e8e9c70ce2578ad38dc90f\">\n#top .av_textblock_section.av-l325hp3c-21cb704d25e8e9c70ce2578ad38dc90f .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l325hp3c-21cb704d25e8e9c70ce2578ad38dc90f'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h2 style=\"text-align: center;\">What you can expect from us?<\/h2>\n<p><i><span style=\"font-weight: 400;\">Our team was carefully curated with the accounting profession in mind<\/span><\/i><span style=\"font-weight: 400;\">. We are professionally trained-all having graduated from programs accredited by the International Coach Federation (ICF). We have deep leadership development experience within CPA firms.\u00a0 Some of us are even CPAs.<\/span><br \/>\n<i><span style=\"font-weight: 400;\">Our team was carefully curated with the accounting profession in our hearts.<\/span><\/i><span style=\"font-weight: 400;\"> We are in the business of <\/span><b><i>transformation.<\/i><\/b><span style=\"font-weight: 400;\"> We don\u2019t offer transactional coaching services that spreads a coach\u2019s energy across a large number of clients. We believe the efficacy of coaching goes down dramatically when a coach works with too many people. We don\u2019t just teach you how to grow your career without losing your soul- we live by this principal.<\/span><\/p>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-2891'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-5'  class='av-layout-grid-container av-av_layout_row-d13ba1ea422dec6af01c4ffb55b7d862 entry-content-wrapper main_color av-flex-cells  container_wrap sidebar_right'  >\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325o5od-69a3d699f319287b80b2ccc1cec3b42d\">\n.flex_cell.av-l325o5od-69a3d699f319287b80b2ccc1cec3b42d{\nvertical-align:top;\nbackground-color:#f7f7f7;\n}\n.responsive #top #wrap_all .flex_cell.av-l325o5od-69a3d699f319287b80b2ccc1cec3b42d{\npadding:50px 50px 50px 50px !important;\n}\n<\/style>\n<div class='flex_cell av-l325o5od-69a3d699f319287b80b2ccc1cec3b42d av-gridrow-cell av_one_half no_margin' ><div class='flex_cell_inner'><div class='flex_column av-av_one_full-a93934ecd89fbb8a9566d39e89cd3725 av_one_full first flex_column_div '     ><section  class='av_textblock_section av-l325ioyg-9bd85b4ab399899224c5b194bd95d75a'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><h3><b>We might not be the cheapest, but we might be the best.<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Professional coaching is nascent and just coming into its own as a profession. In our experience, most consumers don\u2019t know what to look for when hiring a coach. To support you in making an informed decision, consider what sets us apart:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>There are \u201ccoaches\u201d and then there are professional coaches<\/b><span style=\"font-weight: 400;\">&#8211; There are many people who call themselves a coach, yet have little to no exposure to professional coach training.\u00a0 We bring the rigor of the<\/span><a href=\"https:\/\/coachingfederation.org\/core-competencies\"> <span style=\"font-weight: 400;\">ICF\u2019s Core Competencies<\/span><\/a><span style=\"font-weight: 400;\"> to our coaching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ethical guidelines and professional standards<\/b><span style=\"font-weight: 400;\">&#8211; Our team consistently applies the<\/span><a href=\"https:\/\/coachingfederation.org\/ethics\/code-of-ethics\"> <span style=\"font-weight: 400;\">ICF&#8217;s code of ethics and standards of coaching<\/span><\/a><span style=\"font-weight: 400;\">. \u00a0 These are not acquired in a two-day \u201ccoaching\u201d seminar. Our training and experiences ensure we put the needs of the Coachee ahead of our P&amp;L.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confidentiality<\/b><span style=\"font-weight: 400;\">&#8211; While we are on the topic of ICF ethics and standards, know you can count on us to maintain the strictest levels of confidentiality. CPAs and other financial advisors often deal with sensitive financial information; these professionals should feel safe to freely discuss any challenges with their Coach.\u00a0 Moreover, coaches who share secrets across Coachees can be detrimental to your firm culture.\u00a0 We can\u2019t stress the importance of confidentiality enough.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>You aren\u2019t HR Block and neither are we- <\/b><span style=\"font-weight: 400;\">Our model is high expertise, low volume. This enables us to deliver the greatest service to our clients and the world. If you want something cheaper, check out a brokerage company like BetterUp. Last we heard they pay their coaches $55-70 per hour. Caveat emptor.\u00a0<\/span><\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325o10l-25b821fdf2d6a2bbdfbee8a26828b21e\">\n.flex_cell.av-l325o10l-25b821fdf2d6a2bbdfbee8a26828b21e{\nvertical-align:middle;\nbackground:url(https:\/\/conscious.cpa\/wp-content\/uploads\/2022\/03\/iStock-1189484035-scaled.jpg) 50% 50% no-repeat fixed ;\n}\n.responsive #top #wrap_all .flex_cell.av-l325o10l-25b821fdf2d6a2bbdfbee8a26828b21e{\npadding:50px 0px 50px 0px !important;\n}\n<\/style>\n<div class='flex_cell av-l325o10l-25b821fdf2d6a2bbdfbee8a26828b21e av-gridrow-cell av_one_half no_margin avia-full-stretch' ><div class='flex_cell_inner'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-65cee1e2e906b83f6b396ad8cadd7c73\">\n.flex_column.av-av_one_full-65cee1e2e906b83f6b396ad8cadd7c73{\npadding:30px 30px 30px 30px;\nbackground-color:rgba(10,10,10,0.7);\n}\n<\/style>\n<div class='flex_column av-av_one_full-65cee1e2e906b83f6b396ad8cadd7c73 av_one_full first flex_column_div av-animated-generic right-to-left '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l325opzp-36792509cc12bd9e48bdc586c49b340b\">\n#top .av_textblock_section.av-l325opzp-36792509cc12bd9e48bdc586c49b340b .avia_textblock{\ncolor:#ffffff;\n}\n<\/style>\n<section  class='av_textblock_section av-l325opzp-36792509cc12bd9e48bdc586c49b340b'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><h3 style=\"text-align: center;\">Professional coaching is the ultimate investment in YOU.<\/h3>\n<p style=\"text-align: center;\">Your dreams and aspirations deserve the same amount of professionalism you\u2019d expect when purchasing a home, saving for retirement, or creating an estate plan. If you want to yield the greatest return on the investment of your time and treasure, take the time to get to understand the background and experience of the coach.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":3823,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Differentiators - Conscious Public Accountants<\/title>\n<meta name=\"description\" content=\"Find out why coaching is your best plan for preparing for the CPA Exam. We are all humans and we can all help one another along.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conscious.cpa\/our-differentiators\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Differentiators - Conscious Public Accountants\" \/>\n<meta property=\"og:description\" content=\"Find out why coaching is your best plan for preparing for the CPA Exam. 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